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product love

Em Pretty lipstick has the perfect amount of cream. It still has shine and stays in place. My lips look so soft and smooth! The Shimmer eye shadow palette and Bella lipstick color are so complementary.

Emily Jean

Creamy, silky and saturated with beautiful color, I can't get over the immediate difference in the feel and appearance of my parched pout! Experience the benefits of Calendula Officinalis flower oil.

Debra Meyers

The eye colors have rich pigmentation and last forever!! The mascara lengthens lashes without clumps and flaking! You cannot go wrong with any of these products - just perfect! I Em Pretty!

Sharon Gugino Bakshi

Took a bunch of selfies and, to be honest, I don't think I'm going to stop anytime soon. I am obsessed with these colors.

Kelly Prince-Wright