PROTECT YOUR PRETTY
EM Pretty is passionate about creating beautiful cosmetics that promote clean beauty and youth protection.
Recognizing the power of botanics, our patent-pending products are rich in the Calendula flower extract, which studies have shown to be antiviral, antiseptic and significantly boosts the appearance of your skin by affecting blood flow to the skin cells, reducing inflammation, and providing antioxidant protection.
“Protect Your Pretty” conveys the mission of our product line. By creating stylish, safe, and on-trend products with natural ingredients that enhance and protect your beauty, we’re giving you the power to protect your pretty.
Read about our mother & daughter team in this feature article: The Fem Word - Moms & Daughters: The Business Dream Team
EM Pretty lipstick has the perfect amount of cream. It still has shine and stays in place. My lips look so soft and smooth! The Shimmer eye shadow palette and Bella lipstick color are so complementary.
Creamy, silky and saturated with beautiful color, I can't get over the immediate difference in the feel and appearance of my parched pout! Experience the benefits of Calendula Officinalis flower oil.
Sharon Gugino Bakshi
The eye colors have rich pigmentation and last forever!! The mascara lengthens lashes without clumps and flaking! You cannot go wrong with any of these products - just perfect! I EM Pretty!
Took a bunch of selfies and, to be honest, I don't think I'm going to stop anytime soon. I am obsessed with these colors.