Em's Blog

Lash care is so important, and it starts with the mascara you choose to wear. EM Pretty® Mascara contains Calendula Officinalis Flower Oil, which ...

Lip color has always been the most important part of my makeup routine. For so long I couldn’t find the right lip product because it was either to...

I get asked all of the time what inspired me to start a cosmetic line at 18 years old. The truth is, once I came to the realization that makeup an...