Em's Blog

In need of a highly-pigmented, anti-aging, paraben-free, cruelty-free, anti-inflammatory and powder blush? EM Pretty® is here! Our blush collectio...

We are facing such a devastating health crisis on Earth with the spread of coronavirus. EM Pretty® wants to offer products that can be purchased f...

Let’s talk beauty. We all know how essential it is to protect our skin from aging early on in life. Why not do it while wearing makeup? Skin care ...

There are so many ways to use the EM Pretty® eyeshadow palettes. You can do a look using any number of the colors in each palette, but I want to s...

There is nothing like a summer glow. The EM Pretty® Sexy Glow Shimmer Stick will give you a flawless summer glow because of its shimmer and bronze...

As makeup lovers, we know that if eyeshadow isn’t highly pigmented, we will have a difficult time creating a look. EM Pretty® eyeshadow contains m...

Lash care is so important, and it starts with the mascara you choose to wear. EM Pretty® Mascara contains Calendula Officinalis Flower Oil, which ...

Lip color has always been the most important part of my makeup routine. For so long I couldn’t find the right lip product because it was either to...

I get asked all of the time what inspired me to start a cosmetic line at 18 years old. The truth is, once I came to the realization that makeup an...